Designed by my favorite firm, Stranger & Stranger, and conceived as an entry-level offering for Compass Box Whisky Co. (whose “Lady Luck” product and packaging I featured back in February), Great King St. is a beautiful-looking, heritage-driven spirit brand that has been executed and launched onto the market flawlessly. The vintage typeface and color palette make the whisky look like a brand that might have been around for decades, while the Royal Tenenbaums-style doodle of the street, matte black top seal and brief description of the scotch’s tasting notes lend it a distinctly contemporary edge. I’d be interested to see how it tastes, considering it’s a more affordable line from a well-established purveyor of craft single malts and blended scotches - however, either way the packaging is dead-on. Here’s a little insight from Stranger about the brand conception process for Great King St.:
“It’s a kind of back to basics for them [Compass Box] so we thought the address of their very first Glaswegian office was appropriate and an unusual name for a whiskey. We got architects elevations done of the whole street so we can extend the range.”
As far as I know, Great King St. is only currently available in the United Kingdom - so if anyone has a chance to taste it let me know if the spirit lives up to the new brand.