Going along with their brilliant “Most Interesting Man in the World” campaign concept, in order to celebrate Cinco de Mayo Dos Equis has launched a food truck in Manhattan that will be serving out some particularly interesting dishes all week. The truck serves free tacos filled with the likes of tongue, ostrich, veal brain and crickets created by Chef Domingo Garza to pair along with Dos Equis. The taco fillings are considered Mexican delicacies and kill two birds with one stone, so to speak, by bolstering the traditional Mexican heritage of the brand as well as promoting the Most Interesting Man campaign by linking the tacos with bravery. Smart promotion!
Pick up your tacos now through the 7th (this Saturday) if you’re in NYC.