IMBIBE

Veuve Clicquot Origami Ice Bucket

     

New from Veuve Clicquot comes a brilliant little promotional piece in the form of an origami ice bucket. Constructed from fully foldable, water-resistant material, the bucket is the brainchild of the aesthetically-oriented champagne brand and Belgian designer Mathias van de Walle. Complete with instructions and a bottle of bubbly, this fully-foldable chilling device can be easily carried with the lucky recipient anywhere they go, just incase there’s a sparkling wine-related emergency.

                  

   

ABSOLUT BLANK Artist Series

   

The ABSOLUT Vodka bottle’s kaleidoscopic range of iterations in print ads, short film pieces and throughout copious collaborations have made the liquor brand’s basic container a valuable asset and a veritable canvas for aspiring artists across the globe. Honing in on a marketing opportunity, ABSOLUT selected 18 creatives to get involved with ABSOLUT BLANK - a project that pretty self-explanatorily asks each participant to lend a visual makeover to a model of one of the brand’s standard, blank vodka bottles. The eclectic results include the intricate and surreal work of Good Wives and Warriors, energetic collage imagery from Mario Wagner, graphic design from Robert Mars and bright, geometric artwork from UVA, among others. Simply a great idea, ABSOLUT BLANK demonstrates how the venerable vodka brand has managed to once again leverage one of their most basic commodities - their bottle - as a trademark. It may not be tall, slender, glossy or frosted; but the ABSOLUT bottle makes for an ideal blank canvas for artists of all kinds. At the end of the day, that’s a lot more valuable than a luxurious or high-end perceived brand value. Art as commerce - Warhol would have been proud. 

Check out more from ABSOLUT BLANK here.

     

     

The Story of Art in the Age RHUBY from Art In The Age on Vimeo.

New from Art in the Age of Mechanical Reproduction, an organic produce brand dedicated to “work marked by fine craft and intellectual rigor” that offers a slew of culturally-relevant, anti-industrialization products, comes Rhuby. A rhubarb spirit, Rhuby’s creation was inspired by the tale of how the deliciously bitter root vegetable found its way into the US in the first place: brought over in seed form by Benjamin Franklin as a gift to one of his botanist friends in 1771. The botanist, John Bartram, then proceeded to use the ingredient to make a fresh garden tea, mixing it with beets, carrots, lemon, cardamom, pink pepper, coriander, vanilla and sugar cane. Since then, we’ve enjoyed Strawberry Rhubarb Pie as a national dish, yet little to no rhubarb has made its way into cocktail culture. Rhuby, however, is out to change that by turning Bartram’s tea into a refreshing and tasty organic liquor completely unique in the marketplace. Although it may sound only remotely appetizing to some, a spirit as earthy and savory as Rhuby is sure to have a myriad of uses in the fickle world of mixology. Those who are curious can check out some recipes on how to make Rhuby cocktails here and view a quirky, informative and beautifully-animated video from Art in the Age of Mechanical Reproduction above.

Redhook Brewery Rebrand

     

Redhook Brewery is an interesting case study in the ever-shifting world of craft beer and microbreweries. A bit of an anomaly, Redhook was not started in Brooklyn but rather Seattle. It’s a microbrew, historically, yet the brand is almost 30 years old and owned partly by Anheuser-Busch. So, what does a slightly corporatized, ever-expanding beer company with a history of local tradition do when it wants to rebrand its product? Well, according to Seattle agency Hornall Anderson, choose an aesthetic rarely embraced by beer drinkers of any kind. With it’s tapered bottle reminiscent of a sports drink, brightly colored flavor-differentiating labels and clean, stylized mountain logo re-imagined, Redhook’s new brand is certainly a success visually. The question is, however, in a market where stark and modern design is rarely seen used successfully - how will the brewery’s fans react to the change? Personally, I like the look but am still dubious about how it fits into a sea of competitors touting van Gogh-style emblems (Blue Moon), tattoo-inspired inscriptions (Rogue) and heritage-driven no nonsense marketing (Blue Point), just to name a few.

Source: FastCompany

     

     

Great King St. Blended Scotch Whisky

    

Designed by my favorite firm, Stranger & Stranger, and conceived as an entry-level offering for Compass Box Whisky Co. (whose "Lady Luck" product and packaging I featured back in February), Great King St. is a beautiful-looking, heritage-driven spirit brand that has been executed and launched onto the market flawlessly. The vintage typeface and color palette make the whisky look like a brand that might have been around for decades, while the Royal Tenenbaums-style doodle of the street, matte black top seal and brief description of the scotch’s tasting notes lend it a distinctly contemporary edge. I’d be interested to see how it tastes, considering it’s a more affordable line from a well-established purveyor of craft single malts and blended scotches - however, either way the packaging is dead-on. Here’s a little insight from Stranger about the brand conception process for Great King St.:

"It’s a kind of back to basics for them [Compass Box] so we thought the address of their very first Glaswegian office was appropriate and an unusual name for a whiskey. We got architects elevations done of the whole street so we can extend the range.”

As far as I know, Great King St. is only currently available in the United Kingdom - so if anyone has a chance to taste it let me know if the spirit lives up to the new brand.

Imbibe responsibly. 


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