New from Israeli designer David Riesenberg comes a brilliantly nuanced piece of concept work concerning his own brand of imaginary rye whiskey. Despite the obvious aesthetic advantages to Mr. Riesenberg’s design, it yields a great deal of ethos as well. Suitable for small run premium batches, according to the designer, “the label is a piece of the actual barrel the whiskey was aged in. Following a process of drying, pressing and silk screening the label is attached to the bottle and can be removed to be used as a coaster or simply as a collectible once the bottle goes dry. Each piece is naturally unique, maintaining the black color from the charring process and slight aroma.” David’s concept includes some nifty OOH pieces as well including a branded coaster. Now if only it could get manufactured in reality!