Dom Perignon X Karl Lagerfeld
About one year before their adventurous alliance with the Andy Warhol Foundation, Dom Perignon tested the waters of artistic collusion by tapping the iconic Karl Lagerfeld to produce a series of photographs for them. The theme of the collaboration was an ode to Dom’s flagship champagne - the Oenotheque (which means “library of wines”). Merging narrative storytelling, classic French decadence, Karl’s sumptuous eye for fashion and Dom’s historic pursuit of quality and craftsmanship - the resulting campaign was certainly both an aesthetic and branding success.
