Hangar One Vodka has long been a favorite of mine. From their quirky, seasonal flavored offerings (Buddha’s Hand Citron, anyone?) to the eponymous vintage airplane hangar that serves as their headquarters in Alameda, California - Hangar One is not your run-of-the-mill liquor brand. As the company has purposely eschewed standard publicity tactics such as club partnerships and celebrity-laden party-throwing in favor of a craft cocktail series and creation of self-promoting, limited edition flavors such as Chipotle and Wasabi, it’s no surprise that their latest advertising stint is not exactly a party bus. The Hangar One Vodka Blimp Tour harkens back to the brand’s aerial origins by sending a fully-branded zeppelin on a twenty-city, cross-country journey, landing at planned destinations along the way in order to host bartender “mix offs” using their hand-crafted vodka as the key ingredient. Destined to land at home in California by the end of November, the 120’ long blimp’s promotional material includes some lovely commissioned drawings and a bottle of classic Hangar One alongside information on where and when to spot their flying brand ambassador and - why not? - a map and some stickers.
Imbibe responsibly and learn more about the Hangar One Vodka Blimp Tour here.