Hailing from Sweden (like one if its infamous counterparts, SVEDKA), Kanon Organic Vodka has launched itself onto the wine and spirits scene lately with a full-scale rebranding campaign, a new website and its very own Coachella party.
Organic vodkas have been around for awhile now, but they tend to position themselves as earthy and responsible rather than cool and modern. Kanon, on the other hand, has taken the latter approach by emphasizing their locally-sourced, multiple-distilled grain vodka’s apparently close ties with the fashion and music communities. Nowhere in their branding is there a message of guilt or fear of global warming - instead, Kanon stresses that organic vodka is, in fact, better-tasting and smoother due to the fresher ingredients and lack of chemicals present in their Swedish libation. Following up with a final interesting spin on their history, Kanon’s website also stresses how, since their distillery has been in operation since the 1500s, back in the ancient times there was no such things as non-organic vodka as chemicals and preservatives didn’t exist.
Heritage, quality and serious fashion cred make for a formidable trifecta for the new Kanon brand. In addition to making friends like Jeremy Scott, Phillip Lim & Lykke Li as well as throwing parties at Coachella and giving away concert tickets - the bottle’s not hard to look at either. By taking the modern hipster route rather than employing traditional environmentalist tactics, Kanon’s off to a good start of rebranding their product.