Marx Design Wine
Ryan Marx, the head of a design firm in New Zealand that specializes in branding and packaging, came up with these wines as a promotional piece in order to differentiate his company from the names of some other famous Marxes. A witty idea with a great execution - what client (or future client) wouldn’t love to receive a bottle of wine in the mail instead of a press packet. ...
Not sure how these taste, as pre-mixed alcoholic drinks tend to be fairly nasty. Nonetheless, the peelable bottles for Smirnoff Caipiroska (designed by JWT Brasil) sure are scene-stealers. I particularly like that they come packaged in a wooden crate like the lemons and limes they are imitating. Great idea!