A refreshing, elegant and classic concoction to help ring in any new year is the St. Germain Cocktail. It’s easy to make, crisp, cold and bubbly - so get to it and celebrate the end of 2010 in style. Here’s what you’ll need:
2 parts dry Champagne (use a Brut, like Moet & Chandon Nectar Imperial)
1.5 parts St. Germain Elderflower Liquer
1.5 parts club soda
1 lemon wedge to garnish
Mix the club soda and St. Germain thoroughly in a tall glas filled with ice. Top with champagne, drop in a slice of fresh lemon and enjoy.
Great marketing materials and package design from a fledging brewery proves that just because it’s beer doesn’t mean you can’t take a brand position that is witty, colorful and sophisticated while maintaining a bit of that sophomoric humor that beer brands are so famous for endorsing. Hobson’s is also environmentally conscious and uses mainly locally-sourced ingredients, bringing a bit of eco-awareness to a side of the spirits industry that rarely promotes sustainability.
As part of their “Blending of Art” project that has encompassed collaborations with musicians such as A-Trak and Steve Aoki as well as visual artists Dust La Rock and Spaceknuckle, Hennessy has released a slew of limited-edition conceptual works using their iconic bottle as a canvas. Although not a particularly creative idea in terms of branding, Hennessy’s execution on this project has been particularly impressive.
Let’s talk about warm drinks for the Winter months. Doesn’t it feel lovely to curl up on that fur rug by the fire with your Hot Toddy? Or Hot Buttered Rum? Or piping Irish Coffee?
No, it doesn’t. Because hot alcoholic drinks are, quite frankly, kind of gross. This time of the year, and every year without fail, magazines and blogs and restaurants start touting recipes for ridiculous hot alcoholic drinks - and they’re all nasty. I’m sorry, but alcohol is meant to be drank cold or at room temperature. There’s a reason why “on the rocks” is part of our American vernacular but very few people have a code word for “please microwave that martini for me.”
So - are you freezing from this cold snap that’s raging outside? Go home, change into a robe, take a hot shower and pour yourself a nice single malt scotch or glass of Cabernet Sauvignon and I guarantee that you’ll find yourself uncannily warmed-up, without the need for melted butter or cloves of cinnamon floating around in your beverage.