December 2010
6 posts
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Recipe: St. Germain Cocktail
A refreshing, elegant and classic concoction to help ring in any new year is the St. Germain Cocktail. It’s easy to make, crisp, cold and bubbly - so get to it and celebrate the end of 2010 in style. Here’s what you’ll need:
2 parts dry Champagne (use a Brut, like Moet & Chandon Nectar Imperial)
1.5 parts St. Germain Elderflower...
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Hobson's Brewery
Great marketing materials and package design from a fledging brewery proves that just because it’s beer doesn’t mean you can’t take a brand position that is witty, colorful and sophisticated while maintaining a bit of that sophomoric humor that beer brands are so famous for endorsing. Hobson’s is also environmentally conscious and uses mainly locally-sourced...
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Hennessy VS "Blending of Art"
As part of their “Blending of Art” project that has encompassed collaborations with musicians such as A-Trak and Steve Aoki as well as visual artists Dust La Rock and Spaceknuckle, Hennessy has released a slew of limited-edition conceptual works using their iconic bottle as a canvas. Although not a particularly creative idea in terms of branding, Hennessy’s execution...
Thoughts on Hot Cocktails
Let’s talk about warm drinks for the Winter months. Doesn’t it feel lovely to curl up on that fur rug by the fire with your Hot Toddy? Or Hot Buttered Rum? Or piping Irish Coffee?
No, it doesn’t. Because hot alcoholic drinks are, quite frankly, kind of gross. This time of the year, and every year without fail, magazines and blogs and restaurants start touting...